Test Bank For Advertising and Integrated Brand Promotion 8th Edition By Thomas O’Guinn
Original price was: £55.00.£20.00Current price is: £20.00.
Test Bank For Advertising and Integrated Brand Promotion 8th Edition By Thomas O’Guinn! Featuring a wide array of questions aligned with the textbook’s content, this test bank empowers you to test your knowledge, identify areas for improvement, and excel in your studies. Reinforce your grasp of essential advertising and brand promotion principles with this indispensable study companion.
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- ISBN-13: 978-1337110211
- ISBN-10: 1337110213
Test Bank For Advertising and Integrated Brand Promotion 8th Edition By Thomas O’Guinn
Table of Contents
Part I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY.
1. The World of Advertising and IBP.
2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations.
3. The History of Advertising and Brand Promotion.
4. Social, Ethical, and Regulatory Aspects of Advertising and Promotion.
Part II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION.
5. Advertising, Integrated Brand Promotion, and Consumer Behavior.
6. Market Segmentation, Positioning, and the Value Proposition.
7. Advertising Research.
8. Planning Advertising and Integrated Brand Promotion.
Part III: THE CREATIVE PROCESS.
9. Managing Creativity in Advertising and IBP.
10. Creative Message Strategy.
11. Executing the Creative.
Part IV: THE MEDIA PROCESS.
12. Media Planning Essentials.
13. Media Planning: Newspapers, Magazines, Television, and Radio.
14. Media Planning: Advertising and IBP in Digital, Social, & Mobile Media.
Part V: INTEGRATED BRAND PROMOTION.
15. Sales Promotion, Point-of-Purchase Advertising, and Support Media.
16. Event Sponsorship, Product Placements, and Branded Entertainment.
17. Integrating Direct Marketing and Personal Selling.
18. Public Relations, Influencer Marketing, and Corporate Advertising.
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